Face-to-Face Surveys with Laptop or Tablet PC

With CAPI questionnaires (computer-assisted personal interviewing), the interviewer meets the respondent in person and fills in a questionnaire supplied on a laptop or tablet PC with him/her. CAPI interviews can be carried out at virtually any location: at events, trade shows, at the point of sale, at home, or in the office. The personal interaction is useful, for example, when questionnaires are more complex, where respondents cannot be reached via contact details or if the immediate impression needs to be captured in situ.