Mobile Target Groups demand Mobility of our Surveying Tools
People are mobile and use mobile devices (smartphones, laptops, tablets). The mobility of our target groups therefore also demands the mobility of our surveying tool, because when out and about, people address many relevant aspects of life (e.g. transportation, shopping, advertising) and through their mobile devices they have the chance to give feedback in real time at the “point of event”. Our online surveys work responsively, i.e. they can be used without limitations on all possible devices. For our online diary tool too, there is a smartphone app for iPhone, Android and Windows phones. Our SMS Treasure Hunt has been specially developed for questions related to the “on-the-go context”.