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Measuring Customer Satisfaction: An Interview with Felix Bernet

Customer satisfaction can be measured quickly. But does a survey reach the right customers and reveal what lies behind their ratings? Felix Bernet explains why there is no one-size-fits-all approach to **measuring customer satisfaction** and how satisfaction scores can be turned into insights that companies can act on.

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Research Evenings 2026

Inspiring industry insights, a delicious flying dinner, and many great conversations: Our Research Evenings 2026 have already come and gone. Here are a few impressions from two wonderful evenings.

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International Research Event

At this year’s IRIS meeting in Lucerne, intervista brought together researchers from various countries. The event focused on international perspectives on social trends, consumer behavior, and the future of market research.

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Reading time 9 min

Methods

Measuring Customer Satisfaction: An Interview with Felix Bernet

Reading time 4 min

Event

Research Evenings 2026

Inspiring industry insights, a delicious flying dinner, and many great conversations: Our Research Evenings 2026 have already come and gone. Here are a few impressions from two wonderful evenings.

Reading time 4 min

About us, Event

International Research Event

Reading time 5 min

About us, Methods, Offers

Sample quality: An interview with Dr. Marcus Roller

If you want to make confident decisions, you need a reliable foundation. However, data is not reliable per se - a methodologically sound data basis is crucial. Dr. Marcus Roller, Head of Social Research at intervista, explains why sample quality is the basis for reliable insights.

202602-intervista-isabella-bertschi-interview-2

Reading time 1 min

About us, Methods, Offers

Qualitative Marktforschung im Zeitalter von KI

Künstliche Intelligenz verändert auch die qualitative Marktforschung rasant. Zwischen Effizienzgewinn und Methodenverantwortung stellt sich die Frage: Wo schafft KI wirklich einen Mehrwert und wo braucht es weiterhin menschliche Expertise? Dr. Isabella Bertschi gibt Einblick in die Praxis bei intervista und ordnet Chancen, Grenzen und ethische Aspekte ein.

Reading time 5 min

Studies

Insights into Christmas 2025

When the first fairy lights come on outside, something begins to stir in the country. Some people immediately get into the Christmas spirit, while others are still waiting for that spark. We wanted to understand this interplay, with curiosity and insight. That's why we conducted another representative survey in the intervista online panel this year. We are happy to share the exciting insights with you.

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