In the public sector—at the federal, cantonal, and municipal levels, as well as in institutions and organizations serving the Swiss population—data-driven decision-making is becoming increasingly important. Administrative data provides an important foundation for this, but is often insufficient to conclusively answer complex questions.
As an experienced and reliable partner, we support the public sector in projects involving primary data collection—from population surveys and impact analyses to evaluations, mobility studies, and monitoring and tracking studies. Our market and social research provides exactly the data needed for informed decisions.
We collect precise information on the general population as well as on specific stakeholder and interest groups. Our studies make attitudes, needs, decision-making processes, and behaviors measurable and comparable. Analyses of the status quo and its evolution create a robust foundation for planning and managing programs and measures.
Our research not only strengthens the basis for decision-making but also actively contributes to social and political discourse.