Welovemarketresearch

Market research of the highest quality

The basis for your decisions

What makes us tick

We love market research and inspire our clients with implementation-oriented as well as technically and psychologically sound solutions. intervista is your reliable and competent partner for the elaboration of high-quality decision-making bases. We are committed to the highest quality standards – from project planning to analysis and consulting based on the findings.

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Our offer

High quality market research

Online Surveys

Nowadays, online surveys are the optimal method for conducting quantitative studies easily, quickly and with an optimal price-performance ratio.

Online Surveys

Qualitative Market Research

We use qualitative research methods to generate insights into the needs, motives, attitudes and decision-making processes of your customers and to give you an in-depth understanding of your target groups.

Qualitative Market Research

Paper Surveys and Mixed-Mode

For specific study settings and target groups, we use paper surveys. And we combine survey methods if this increases the quality or cost efficiency of the studies.

Paper Surveys and Mixed-Mode

Geolocation Tracking Research

intervista collects comprehensive data on the mobility behaviour of the Swiss population. The data allows us to answer research questions from a wide range of fields.

Geolocation Tracking Research

Data Science and Artificial Intelligence

With data science and applications with artificial intelligence, we generate deeper insights for you, increase the quality of the results and shorten the time needed to conduct the study.

Data Science and Artificial Intelligence

Custom IT Solutions for Market Research

Thanks to our extensive IT expertise, the use of market-leading software products and the development of in-house applications, we can offer you IT solutions tailored to your needs.

Custom IT Solutions for Market Research

More than 120,000 participants

intervista Online-Panel

Reaching the right target group for your market research studies

With more than 120,000 active participants in the B2C panel and 35,000 executives in Swiss companies of all sizes in the B2B panel, you are sure to find your target group. Our unique recruitment sources, careful panel maintenance and the ISO 20252:2019 quality certificate guarantee the highest sample quality both for population-representative surveys throughout Switzerland and for studies with exclusive target groups.

intervista Online-Panel

Our fields of research

Research – suitable for you

Benefit from our expertise

You can rely on our many years of experience and our sound knowledge of methods. Whether it’s a small individual study or an extensive large-scale project – individual study designs, deep customer understanding, fresh ideas and efficient implementation using innovative tools are our strengths. Get to know our research fields.

Employee Surveys

Knowing the needs of employees

Mobility Research

Under way with the Swiss people

Target group analysis and segementation

Identify target groups and needs

Usage & Attitudes Studies

Basic research for effective market development

Advertising Research and Communication Research

Sound insights for successful advertising campaigns

Price Research and Product Research

Insights to optimise your offer

Brand Awareness, Branding Research and Image Research

Strong research for strong brands

Customer Experience

Creating products, services and processes for outstanding customer experiences

B2B Market Research

Interviewing business customers professionally

Customer Surveys

Gain comprehensive insights about your customers

Our know-how

Relevant insights for your industry

Many well-known companies, government enterprises and organisations trust the high quality, innovation strength and reliability of intervista and value our comprehensive industry know-how. Find out how we can support you in making informed decisions.

Insurance Companies and Banks

Health Insurance Companies

Public Sector

Media and Advertising

Colleges and Universities

Mobility and Tourism

Retail and Consumer Goods

Telecommunications

Energy Industry

Healthcare

Non-profit organisations

We are proud of this

References

We work for small, medium-sized and large companies from a wide range of industries, as well as for public or private organisations and administrations. Our customers are the focus of our work and their satisfaction is our most important goal. Since we have been working with most of them for many years, real partnerships have developed.

Among other things, intervista supports us in conducting brand studies. The online panel enables us to meet complex quota requirements while ensuring high data quality. What we appreciate about intervista is their solution-oriented, flexible, competent and pleasant way of working.

Andrea Migliorati
Customer Intelligence Manager | Sanitas Health Insurance

For me, intervista is one of the most knowledgeable and reliable data collection specialists I have ever worked with. Their data quality is very good, and at a very competitive price. It goes without saying that I have recommended intervista to my colleagues, and I will continue to use intervista in the future.

Referenz intervista Prof. Dr. Christian Laesser

Prof. Dr. Christian Laesser
Research Center for Tourism and Transport | University of St. Gallen

intervista distinguished itself through competent advice on the design of the population survey, as well as through transparent communication during the development phase and the timely delivery of the excellently formulated report. I can recommend working with them.

Sandra Bogenmann
Department Vocational, Study and Career Guidance | Office for Youth and Vocational Guidance of the canton of Zurich

We are completely satisfied with intervista: methodology, research questions, evaluations and recommendations are on point. On behalf of the BFU, I would like to thank you for the professional and very pleasant cooperation. We look forward to further joint projects.

BFU - Beratungsstelle für Unfallverhütung

Franziska Hartmann
Head of Campaigning | BFU – Swiss Council for Accident Prevention

intervista has been a strategic partner of ours for many years and has reliably supported SBB with data and the implementation of a wide range of projects since 2010.

Referenzen intervista Dr. Robert Schlich

Dr. Robert Schlich
Co-Head of Customer Experience & Insights | Swiss Federal Railways SBB

intervista has been supporting us since 2017 in the collection of keys for the distribution of revenue from the sale of general season tickets, day tickets and other flat-rate tickets. What we particularly appreciate about intervista is its proximity to customers, its speedy way of working, its professional expertise and its high degree of flexibility.

André Ramsauer
Project Manager Distribution Key | Alliance SwissPass

Flexible, customer-centric, innovative, creative, in partnership and at eye level – intervista offers all this. The combination of an attractive online panel and tailor-made qualitative methods makes intervista a unique market research institute.

Dr. Patric Vifian
Marketing Manager SME | The Mobiliar

intervista accompanies us in setting up and carrying out our annual study on the level of awareness of Groupe E in French-speaking Switzerland. They quickly understood the specificities of our business and make convincing suggestions for improvement in each study. We can highly recommend this high-quality service provider.

Dr. Séverine Lago
Head of Market Strategy | Groupe E

intervista supports us in several areas of market research and is a reliable, very competent and innovative partner. The collaboration is very pleasant and uncomplicated.
As an in-house market researcher, I appreciate the exchange and the professional advice.

Anja Eberlein
Market Research Manager | Zurich Insurance Company Ltd

Reading time 9 min

Methods

Measuring Customer Satisfaction: An Interview with Felix Bernet

Customer satisfaction can be measured quickly. But does a survey reach the right customers and reveal what lies behind their ratings? Felix Bernet explains why there is no one-size-fits-all approach to **measuring customer satisfaction** and how satisfaction scores can be turned into insights that companies can act on.

Reading time 4 min

Event

Research Evenings 2026

Inspiring industry insights, a delicious flying dinner, and many great conversations: Our Research Evenings 2026 have already come and gone. Here are a few impressions from two wonderful evenings.

Reading time 4 min

About us, Event

International Research Event

At this year’s IRIS meeting in Lucerne, intervista brought together researchers from various countries. The event focused on international perspectives on social trends, consumer behavior, and the future of market research.

Reading time 5 min

About us, Methods, Offers

Sample quality: An interview with Dr. Marcus Roller

If you want to make confident decisions, you need a reliable foundation. However, data is not reliable per se - a methodologically sound data basis is crucial. Dr. Marcus Roller, Head of Social Research at intervista, explains why sample quality is the basis for reliable insights.

202602-intervista-isabella-bertschi-interview-2

Reading time 1 min

About us, Methods, Offers

Qualitative Marktforschung im Zeitalter von KI

Künstliche Intelligenz verändert auch die qualitative Marktforschung rasant. Zwischen Effizienzgewinn und Methodenverantwortung stellt sich die Frage: Wo schafft KI wirklich einen Mehrwert und wo braucht es weiterhin menschliche Expertise? Dr. Isabella Bertschi gibt Einblick in die Praxis bei intervista und ordnet Chancen, Grenzen und ethische Aspekte ein.

Reading time 5 min

Studies

Insights into Christmas 2025

When the first fairy lights come on outside, something begins to stir in the country. Some people immediately get into the Christmas spirit, while others are still waiting for that spark. We wanted to understand this interplay, with curiosity and insight. That's why we conducted another representative survey in the intervista online panel this year. We are happy to share the exciting insights with you.

Our locations

You’ll find us here

Contact us

Would you like to learn more about our services and solutions, do you have questions or would you like a concrete offer? We look forward to your enquiry.