Online-Omnibus

An online omnibus is particularly suitable when only a few questions need to be asked to a representative sample of the population. However, it is less suitable for extensive surveys or for surveying very small or highly specific target groups.

The intervista online omnibus combines professional implementation with high data quality and excellent value for money. The survey is conducted within intervista’s carefully maintained and actively recruited online panel. Thanks to weekly fieldwork, short field times and fast project turnaround, results are available quickly. Various multimedia formats, such as TV and radio commercials, videos or posters, can also be flexibly integrated into the survey.

For the online omnibus, you can choose between 500 and 1,000 interviews. The sample is representative of the 15- to 79-year-old online population in German- and French-speaking Switzerland. An additional sample in Italian-speaking Switzerland can be included as an option.

The online omnibus can be used for as little as a single question. In principle, the number of questions is flexible. As a rule, the format is particularly suitable for surveys with fewer than ten questions. For more extensive questionnaires, an individual ad hoc study is often the more suitable solution. We are happy to advise you on choosing the right study design.

The submission deadline for the online omnibus is Tuesday at 5:00 p.m. The survey starts the following Thursday, and the data is analysed one week later. You will usually receive the results by 5:00 p.m. the following Monday – around 14 days after placing your order.

For the online omnibus, costs are calculated per question. The price depends on the type of question. For example, a closed-ended question with up to 15 response options and a sample of 500 people costs CHF 800. Detailed prices for the different question types can be found in our factsheet.