At this year’s IRIS meeting in Lucerne, intervista brought together researchers from various countries. The event focused on international perspectives on social trends, consumer behavior, and the future of market research.
If you want to make confident decisions, you need a reliable foundation. However, data is not reliable per se – a methodologically sound data basis is crucial. Dr. Marcus Roller, Head of Social Research at intervista, explains why sample quality is the basis for reliable insights.
Splicky is a demand-side platform (DSP) that can be used to book digital advertising campaigns in Switzerland – from mobile to digital out of home (DOOH). Intervista data is now also available. It provides precise affinity values for around 150 target group variables and helps advertisers to play out their messages exactly where and when they reach people best.
With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.
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