The competition for qualified talent is more intense than ever. A strong, authentic, and clearly positioned employer brand is therefore becoming a decisive factor for success.
Employer branding means making your corporate identity visible, tangible, and measurable. A strong employer brand provides internal orientation, differentiates your company externally, and contributes to successful recruitment and employee retention.
The perception of your employer brand is shaped by a combination of many factors – from internal culture and communication measures to the competitive environment.
Employer branding is therefore much more than just a communication task. It is a strategic investment in the attractiveness and credibility of a company as an employer. Using empirically based methods, intervista makes the perception and impact of your employer brand measurable – from analysis to impact monitoring. Our approach is modular, validated, and provides a clear basis for decision-making:
We assess the status quo of your employer brand: How well known is your company, how is it perceived, and which competitors are relevant? Qualitative and quantitative methods provide a complete picture and identify areas for action.
We empirically check whether and how your employer value proposition (EVP) resonates with potential and actual employees—the value proposition that distinguishes your brand from other employers and convinces both internally and externally.
Using the Employer Brand Strength Index (EBS) developed by us, we measure the awareness and attractiveness of your brand in comparison to your competitors. The EBS combines both aspects into a meaningful key figure. This makes progress comparable – in benchmarks with relevant competitors for talent and over time.
At regular intervals, we track how your employer brand changes over time and which communication and operational measures are effective. This makes the impact of employer branding visible.
Our employer branding model uses established measurement dimensions and instruments. These dimensions (including tasks/development, culture/leadership, purpose/values, flexibility/work-life balance, compensation/benefits, location/working environment) are tailored precisely to your EVP.
Figure: Employer branding model from intervista with an excerpt from the branding dimensions
In addition, we work with innovative metrics such as our Employer Brand Strength Index (EBS) and proven methods such as the analysis of drivers and hygiene factors.
We tailor these to your specific questions so that you benefit from established yet precisely tailored measurement tools. Data is collected via the high-quality intervista online panel ideal for specific target groups as well.
Figure: Employer attractiveness in benchmarking (fictitious figures)
We work with you to identify which messages are effective in recruiting, which strengths of your employer brand should be sharpened, and which weaknesses should be addressed.
Your decisions can be made on the basis of valid analyses.
We view brand management and the accompanying research as a continuous process, not as a one-off project.
The Employer Brand Strength Index (EBS) allows progress over time and benchmarking to be evaluated objectively.
Contact us. Our experts will guide you through every step of the process, from conception and data collection to implementation and impact assessment.
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