Deutsch
English
Français
Do you have a question?
Get in touch with me. Feel free to call me or send me an e-mail message. I look forward to the dialogue with you!
Location analyses
Making mobility visible. Assessing locations with confidence.
Assessing a location takes more than assumptions. What matters is understanding how people move, where high visitor volumes occur and which means of transport shape a location. This is where intervista’s location analyses come in.
Using our mobility data, we analyse how frequently locations across Switzerland are visited and the mobility patterns behind these visits. This provides a sound basis for decision-making in transport planning, retail, real estate and out-of-home advertising.
Data from the Footprints Panel
The data comes from the Footprints Panel, Switzerland’s largest mobility research project. Continuous measurement ensures that the data is always up to date.
One particularly illustrative application is our hectare grid, which shows visitor volumes by means of transport for every hectare in Switzerland. It provides a highly granular view of where people travel on foot, by bike, by public transport or by car. This makes it possible to compare locations across Switzerland, identify potential and analyse mobility patterns with spatial precision.
(Illustration: visitor volumes for private motorised transport in the Zurich area)
Where location analyses add value
Our analyses help you understand mobility patterns and use them to make better location-based decisions.
Transport planning
Identify where infrastructure is heavily used and how flows of people are distributed across an area.
Retail
Assess locations based on visitor volumes, accessibility and mobility behaviour in the surrounding area.
Real estate
Assess location quality based on data and evaluate sites for development.
Out-of-home advertising
Test potential new sites and identify locations with high visibility and reach.
From the big picture to a specific site assessment
Our location analyses are suitable both for strategic questions and for assessing individual sites. Depending on your needs, we analyse regions, cities and neighbourhoods or the immediate surroundings of a specific location.
Typical questions include:
- Where are the highest visitor volumes?
- Which means of transport shape a location?
- Which target groups can be found at specific locations?
- Where are the hotspots and high-traffic routes?
- Which locations offer potential for new services or advertising sites?
Our analyses provide a sound and transparent basis for selecting, assessing and developing locations.
Beat Fischer