Customer satisfaction can be measured quickly. But does a survey reach the right customers and reveal what lies behind their ratings? Felix Bernet explains why there is no one-size-fits-all approach to **measuring customer satisfaction** and how satisfaction scores can be turned into insights that companies can act on.
Inspiring industry insights, a delicious flying dinner, and many great conversations: Our Research Evenings 2026 have already come and gone. Here are a few impressions from two wonderful evenings.
At this year’s IRIS meeting in Lucerne, intervista brought together researchers from various countries. The event focused on international perspectives on social trends, consumer behavior, and the future of market research.
If you want to make confident decisions, you need a reliable foundation. However, data is not reliable per se - a methodologically sound data basis is crucial. Dr. Marcus Roller, Head of Social Research at intervista, explains why sample quality is the basis for reliable insights.
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