If you want to make confident decisions, you need a reliable foundation. However, data is not reliable per se – a methodologically sound data basis is crucial. Dr. Marcus Roller, Head of Social Research at intervista, explains why sample quality is the basis for reliable insights.
When the first fairy lights come on outside, something begins to stir in the country. Some people immediately get into the Christmas spirit, while others are still waiting for that spark. We wanted to understand this interplay, with curiosity and insight. That’s why we conducted another representative survey in the intervista online panel this year. We are happy to share the exciting insights with you.
Splicky is a demand-side platform (DSP) that can be used to book digital advertising campaigns in Switzerland – from mobile to digital out of home (DOOH). Intervista data is now also available. It provides precise affinity values for around 150 target group variables and helps advertisers to play out their messages exactly where and when they reach people best.
1,010 participants from our intervista online panel shared with us how they celebrate Easter. The answers? Some classic, some surprising – but always fascinating. We are happy to share our Easter Insights 2025 with you.
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