Author: Nadja Zwahlen

For some time now, a correct and important trend among many large companies has been to take customer orientation seriously and not only to live it internally, but also to transport it externally in communication. An essential element here is the corporate design of the company – this should embody the brand values and make it clear to its customers: “We are here for you, you are important to us”.

Target group analysis through segmentation – the key to efficient marketing measures using the example of Swissmilk.

How do the results of explicit and implicit measurement procedures differ? In the study “Beauty Ideal of Today” we examine whether the results of explicit and implicit measurement procedures differ.