If you want to make confident decisions, you need a reliable foundation. However, data is not reliable per se - a methodologically sound data basis is crucial. Dr. Marcus Roller, Head of Social Research at intervista, explains why sample quality is the basis for reliable insights.
Künstliche Intelligenz verändert auch die qualitative Marktforschung rasant. Zwischen Effizienzgewinn und Methodenverantwortung stellt sich die Frage: Wo schafft KI wirklich einen Mehrwert und wo braucht es weiterhin menschliche Expertise? Dr. Isabella Bertschi gibt Einblick in die Praxis bei intervista und ordnet Chancen, Grenzen und ethische Aspekte ein.
Splicky is a demand-side platform (DSP) that can be used to book digital advertising campaigns in Switzerland - from mobile to digital out of home (DOOH). Intervista data is now also available. It provides precise affinity values for around 150 target group variables and helps advertisers to play out their messages exactly where and when they reach people best.
With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.
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