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InternationalResearchEventinLucerne
An event of international perspectives
During the annual meeting of the international IRIS research network, intervista brings together research experts from Finland, the United States, Australia and China for a special evening in Lucerne.
Expect fresh perspectives on how markets are changing, what trends matter across countries and what these developments mean for companies.
WHAT TO EXPECT
PROGRAMME HIGHLIGHTS
Ruth Bernstein | United States
California is one of the world’s largest and most diverse economies – with attitudes and behaviours that often differ significantly from the rest of the United States. Ruth Bernstein shares insights into this unique market and what it means for understanding broader societal trends.
David Donnelly | Australia
Which trends truly shape society – and which ones fade over time? David Donnelly shares insights from long-term research on societal trends and shifting demographics, offering a rare perspective on how attitudes and behaviours evolve over decades.
Juri Mäki | Finland
Traditional brand tracking often struggles to keep up with fast-changing markets. Juri Mäki introduces a market-first approach to dynamic measurement and shows how brand tracking can better reflect real-world developments.
PANEL TALK
After the keynotes, four international perspectives come together to discuss what is really changing across markets. The discussion is moderated by Dr. Julia Urbahn, founder and member of the executive board of intervista and part of the IRIS network. Alongside the keynote speakers from Finland, the United States and Australia, Priscilla Sze (Managing Director, N-Dynamics, China) joins the panel, bringing an additional perspective from one of the most dynamic markets globally. Expect an engaging panel talk that compares markets, highlights surprising similarities and differences, and offers valuable perspectives on what these developments mean for companies.
LOCATION
KKL LUZERN
The event takes place at the KKL Luzern, one of Switzerland’s most iconic cultural and conference venues, located directly on the shores of Lake Lucerne.
The evening continues with networking, apéro and flying dinner overlooking the lake.
FLYING DINNER
AND TALKING
After the presentations and panel discussion, guests are invited to continue the conversation during an apéro and flying dinner.
Enjoy good food, cocktails and informal exchange with researchers and industry professionals.
Join us for an evening of international insights, personal exchange and a flying dinner at KKL Luzern. Our intervista giraffe will be there too ;-)
15:45
DOORS OPEN
16:15
START OF PROGRAMME
18:15
APERO & FLYING DINNER
REGISTRATION CLOSED
Registration is now closed and all available seats have been allocated. If you would like to join the waiting list, please feel free to contact me directly.
Questions or waiting list? Get in touch with me.
Feel free to call me or send me an e-mail message. I am happy to help.
📷 Photos will be taken during the event, including during the presentations and networking.