The brand trends of recent years have become even more pronounced. In the largest Swiss brand perception study, Swiss consumers are even more in favour of digital products and services, sustainable products and labels, and alternative forms of nutrition.
Between February and November 2020, 10,040 people living in Switzerland were asked about their satisfaction with their municipality.
Since the outbreak of COVID-19, the economic situation has been changing almost on a weekly basis. In addition to social life, the economy has also been severely affected. Many unanswered questions and uncertainties are currently shaping the situation: How are markets and brands changing, especially with regard to the buying and user behaviour of the consumers concerned? How is consumer sentiment developing? What will the post-Corona economy look like – and what must companies do now? What measures can be taken to prevent major sales losses?
In their article “Insights directly from the ski slope”, Beat Fischer and Felix Bernet, members of the management of intervista AG, show the possible uses and advantages of location-based mobile research using the example of winter sports tourism.
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