CustomITSolutionsforMarketResearch

Thanks to our many years of experience in online market research, we have a distinct competence in the use of digital solutions for your market research needs. We use market-leading software products that guarantee the implementation of your studies according to the latest technical standards and the highest quality standards. However, especially in the case of complex studies, the standard features of these software products do not meet all requirements. In these cases, we implement customised special programming. These serve, for example, to make the process and the answering of a survey as pleasant and simple as possible for the study participants, in order to achieve an optimal willingness to complete the survey and a high data quality. Or we integrate external interfaces for plausibility and quality checks, the feeding of supplementary information or the real-time transmission of collected data to your systems. We implement these custom features completely in-house with our competent IT team according to your requirements.

At the same time, we have our own innovative software solutions, which can be adapted to your requirements and allow you to take the next step in the digitalisation and optimisation of your market research processes. With our sampling application, we can connect your customer surveys to your CRM system, automate them and reduce manual effort to a minimum. And with our geolocation tracking software Footprints Research, we measure the movement patterns of your target group and survey them specifically.