A distinctive, attractive brand is a key success factor. It forms the basis for the relationship between the company and its customers. A strong brand condenses and conveys everything that makes a company or product special: its values, its unique strengths, its value proposition. It conveys not only information about the offer, but also emotions, sometimes a whole attitude to life. It gives customers orientation and security in their purchase decision and enables lasting customer loyalty.
However, exactly how the brand is positioned is only partly within the company’s control. The brand is shaped by all the company’s offers and activities, especially marketing and communication measures. But competitors’ activities and social change also play a role. The brand is a result of these diverse influences: It is created and grows, but must be continuously nurtured and strengthened – because ultimately the only decisive factor is whether and how the brand is perceived by the target group. Brand research by intervista provides reliable insights into this.
We accompany you through all the steps of brand management: together with you, we develop new image concepts, measure and track the awareness and image of your brand in the competitive environment. We use innovative research designs and complex analyses to understand how your brand’s image is created and how you can optimise it.