intervista Online Access Panel
New Online Tool "Hot Spot"
Are you keen to know the nature and strength of the impact of your advertising medium is?
We have further expanded our range of tailor-made studies. With "Hot Spot" we are offering an online tool that allows advertising media to be tested in detail. „Hot Spot“ provides a differentiated evaluation of visual materials (e.g. posters, advertisements), whereby all key individual elements of the subject can be clicked on and assessed by the interviewees.
Target Group Analysis
For whom am I developing my product? For whom am I designing my campaign? Towards whom am I orienting my advice? For whose tastes am I designing my (online) shop? Who are my customers? - These are questions most companies need to consider when it comes to product development, marketing and sales. Knowledge of the customer is a differentiating factor in the market.
How good is the advice given in your stores in comparison to your competitors? Do the hotline employees adhere to the guidelines given in your training? Are customers’ e-mail enquiries answered quickly, straightforwardly and competently? To answer these questions we conduct mystery or scouting surveys. Mystery analyses do not replace customer satisfaction analyses solutions, but are a tool that ideally supplements the subjective customer view with standardised measured services.
In customer experience projects, we combine our in-depth knowledge of market research with our many years of experience in customer experience design. Our cXplore tool records customer experiences in real time.
What price should you set for a (new) product so that it can survive in the market? How do price increases affect the market share and sales of a product? Alongside a product's characteristics, price is the crucial factor in achieving any kind of demand. intervista uses various processes to identify the optimal price for your offer, e.g. PSM, Gabor Granger, Conjoint.