Telecommunications is an industry that is facing great challenges. While it only benefited from digitalisation until a few years ago, it is now being put under pressure by it. The willingness to pay for the core products is decreasing and the competition between the providers and the pressure to innovate are correspondingly great. In addition, customers’ demands, for example on network speed, are becoming ever higher. New digital products are being developed, some of which are very successful, but some of which are not or only hesitantly accepted by customers. This concerns both the private and the business customer sector.
We have been working for companies in the telecommunications industry for many years and support them with a wide range of quantitative and qualitative studies with private and business customers so that they can position themselves in this competitive market environment in a customer-centric and successful way.