Going “on air” with an advertising or communication campaign without having tested it in advance is a big risk. Will the campaign work as desired? Will the target groups understand the messages? Will the campaign appeal emotionally? Will it trigger interest in the advertised offer and create an incentive to buy or use the offer?
An advertising pre-test by intervista provides certainty in this regard – and is a small investment that is always worthwhile: not only as a safeguard against advertising expenditure that could fizzle out ineffectively, but also because it can massively increase the return on investment of the campaign. An advertising pretest, for example, clearly shows which design variant performs best and which optimisation measures are possible. In this way, the impact potential of each individual advertising contact can be increased in a relevant way.
Marketing managers and advertising agencies like to rely on advertising pretests from intervista. Because we respond to individual campaign goals and use proven and innovative research techniques. And because our broad experience and commitment is simply tangible – from the conception of the research design to the concrete recommendations for action.