Online surveys are the most widely used survey method in market research. In the meantime, almost all sections of the population use the internet and thus fulfil the basic prerequisite for being surveyed by means of online surveys. The carefully recruited intervista Online-Panel offers optimal access to this: both large samples with a population-representative structure and very specific target groups can be reached without any problems. In customer and member surveys, too, it is often possible to contact participants directly online.
Nevertheless, there are sometimes good reasons to use a different method or to combine different methods – and intervista is an excellent partner for this as well.