The healthcare market in Switzerland is growing and becoming more complex due to increasing legal and regulatory requirements, new technologies and higher cost pressure from the authorities and insurers. At the same time, the focus is increasingly shifting from cure to prevention and the individual patient is becoming more and more the centre of attention. How can your company position itself against the competition in this complex market environment? How can it become even more patient-oriented? We provide you with well-founded insights into your questions with the inclusion of the stakeholders relevant to you: from doctors and nurses to patients and consumers.
Market research in the healthcare sector is challenging and requires special know-how and experience. For example, special guidelines in connection with pharmacovigilance must be taken into account and special data protection requirements must be met, as personal health data are considered particularly worthy of protection. Sensitivity is required when addressing the different target groups. We understand the language of healthcare professionals and patients and know how to address sensitive issues.
Recruiting survey participants is also often a challenge in the healthcare sector. In many cases, however, we can count on the intervista Online-Panel – in addition to the usual sources such as CRM data from your customers or address registers. This allows us to reach even difficult target groups such as doctors and pharmacists or patients with specific diseases.