Newsfromintervista

At this year’s IRIS meeting in Lucerne, intervista brought together researchers from various countries. The event focused on international perspectives on social trends, consumer behavior, and the future of market research.

If you want to make confident decisions, you need a reliable foundation. However, data is not reliable per se – a methodologically sound data basis is crucial. Dr. Marcus Roller, Head of Social Research at intervista, explains why sample quality is the basis for reliable insights.

When the first fairy lights come on outside, something begins to stir in the country. Some people immediately get into the Christmas spirit, while others are still waiting for that spark. We wanted to understand this interplay, with curiosity and insight. That’s why we conducted another representative survey in the intervista online panel this year. We are happy to share the exciting insights with you.