On the one hand, a target group analysis allows you to get to know your own customers better. On the other hand, target group analysis also offers the opportunity to learn more about your competitors’ customers. Through our intervista Online-Panel, you also have the opportunity to gain insights into your competitors’ customers and thus develop potential new target groups for your company. intervista accompanies you from the conception to the implementation and evaluation of the study to the development of measures for the various target groups, e.g. the selection of the right sales channels or the appropriate approach.
Target group analyses can be carried out with both qualitative and quantitative market research studies: