What does intervista mean by “modern social research?”
Marcus Roller: Of all the developments shaping the way empirical research is conducted, digitization has undeniably the strongest impact. This development does not stop at social research. Modern social research is characterized by the fact that it recognizes the potential of this change and also understands how to take advantage of the far-reaching opportunities offered by digitization in an innovative and efficient way.
What are the challenges?
Marcus Roller: Digitization is a very nuanced development. Not all solutions are suitable for all clients. In-depth knowledge of the strengths and weaknesses of this development is all the more important. As a full-service provider with many years of experience in social and market research, data science, and the development of digital products, we can rely on extensive methodological and technological know-how and support our clients with a wide variety of services.
How does the collaboration with intervista work in social research projects?
Marcus Roller: Every project is unique. Depending on the client’s needs, we support both the designing and conducting of research projects. We develop individual solutions based on digital and classical methods that meet the highest quality standards. Depending on the project requirements, we put together the ideal project team internally from the areas of methodology and technology. In social research projects, I am the main contact person for our clients.
Dr. Marcus Roller is Head of Social Research at intervista.