Health already has an enormously high status in today’s society, and the importance of physical and mental fitness and one’s own well-being continues to increase. At the same time, a digitalisation of medicine and health is taking place. Smartwatches, sports wristbands or other wearable devices that record physical performance and health values are already widespread. The increasing digital affinity of patients and a healthcare system that continues to become more complex also require many changes from health insurance companies. With a continuously growing range of services, they must offer their customers advice and guidance, ensure high quality and keep costs under control. At the same time, they can increasingly position themselves as mediators between their customers and the health system and become their customers’ companions in a modern health culture. In addition, they can differentiate themselves in the market, especially through supplementary insurance and further offers such as health coaches and apps. However, it is important that these offers are developed very precisely in line with the needs and requirements of the customers. With a lot of industry expertise, intervista provides you with the relevant insights into your customers that you need in order to be able to offer services that are truly tailored to their needs.