The Right Target Group for your Market Research Study

The intervista Online Access Panel comprises 60,000 registered participants throughout Switzerland in the b2c consumer panel and over 20,000 participants in the b2b panel (decision-makers and managers in companies of all sizes).

intervista has recruitment possibilities at its disposal that are unique in Switzerland, which allow us to reach very broad strata of the Swiss online population. Our panel covers the entire German and French speaking part of Switzerland, as well as Ticino.  Thus you always get the right target groups for your market research study – and that from throughout Switzerland:

Random samples that are representative of the population as a whole, or special target groups for quantitative online surveying.    

Recruitment of suitable participants for qualitative studies, such as personal interviews, focus groups or online diary studies.

Panel und Data Quality

The quality of the panel is of the utmost importance to us and corresponds with the highest standards. intervista guarantees the quality of its online surveys with comprehensive data cleansing methods.    

Monitoring of individual completion time, sample respondents (e.g. straight-lining), response quality and quantity in open questions.

Lasting removal of participants who do not respond seriously from the sample pool.

On-going quality control of the panel guarantees outstanding data quality.

Protecting our panel participants’ data is particularly important to us, so intervista follows all points of the Swiss data protection provisions.

Recruitment

The intervista panel is recruited actively only, which means multiple enrolments are excluded. As part of our active recruitment process, we make use of a huge variety of recruitment sources. These include:

The customer bases of big Swiss companies

Representative CATI surveys

Customer surveys via CAWI

Advertisements in commuter papers with controlled enrolment via SMS

Panel Management

We make sure that our members are only invited to take part in high-quality surveys and offer participants the utmost fairness in terms of communication and incentives. This guarantees us loyalty and the trust of our members, which in turn leads to serious response behaviour and high capacity utilisation.