How analogue are the Swiss on the move and how digital are they? Which advertising channels are paid attention to and to what extent, and on which media does advertising have a particularly disruptive effect? Where do Mr. and Mrs. Swiss inform themselves and on which channels must advertising be distributed in order to trigger the strongest buying impulses? These and many other questions are answered by our advertising impact study, which we conducted on behalf of Swiss Post in an online survey of the population in German- and French-speaking Switzerland and which was published in spring 2020.
The detailed report can be obtained from Swiss Post’s DirectPoint knowledge platform.