We carry out market research with a high degree of methodical competence, with detailed advice and in close cooperation with our clients. For us, market research is not simply supplying data – our clients value us as a market research institute with practically-oriented approaches.
For whom am I developing my product? For whom am I designing my campaign? Towards whom am I orienting my advice? For whose tastes am I designing my (online) shop? Who are my customers? - These are questions most companies need to consider when it comes to product development, marketing and sales. Knowledge of the customer is a differentiating factor in the market.
How good is the advice given in your stores in comparison to your competitors? Do the hotline employees adhere to the guidelines given in your training? Are customers’ e-mail enquiries answered quickly, straightforwardly and competently? To answer these questions we conduct mystery or scouting surveys. Mystery analyses do not replace customer satisfaction analyses solutions, but are a tool that ideally supplements the subjective customer view with standardised measured services.
In customer experience projects, we combine our in-depth knowledge of market research with our many years of experience in customer experience design in various different industries.
What price should you set for a (new) product so that it can survive in the market? How do price increases affect the market share and sales of a product? Alongside a product's characteristics, price is the crucial factor in achieving any kind of demand. intervista uses various processes to identify the optimal price for your offer, e.g. PSM, Gabor Granger, Conjoint.