How did you come up with the idea of an app-based measuring system back then?
Martin: Beat and I worked on mobility data in conjunction with market research projects all the time and soon realized that it would make more sense to collect this data continually and, if possible, automatically instead of doing complex diary studies. With app-based tracking you cannot only just generate a lot more data in the same time, but you can also do it without interruptions. Hence, we started to work on the development of an app concept.
BF: We recruited individuals through the partnership with intervista for the Footprints panel. The panel consisting of 3,000 app users was ready to roll out on October 1, 2018. Shortly thereafter we joined the management team of intervista.
How do you divvy up the tasks and roles?
MB: I am responsible for the technical aspects, for instance the app development and further development, data science and model development with the aim of distilling the completed steps and transportation usage from the generated raw data.
BF: I advise customers, develop tailored research projects based on their needs and manage them. Moreover, I am also responsible for taking care of the Footprints panel with regard to the panel structure, the standard weighting and the post-recruitment process.