Category: Methods

With valid data on brand perception, brand and marketing managers have a reliable compass for brand management at their fingertips.

Measuring mobility patterns via smartphone app: Using this method, Beat Fischer and Martin Bättig are modernizing mobility research. A conversation on the occasion of the five-year anniversary of “Footprints Research.”

Dr Michael Schrackmann is a member of the management of intervista. In the interview, he talks about, among other things, what to look for in brand tracking studies in terms of quality, what the trends are and why intervista conducts studies tailored to the needs of its clients.

Dr Patricia Lüer is Director at intervista and responsible for the area of qualitative research as well as an expert in the field of price research. Read her interview on the topic of qualitative market research.