The brand trends of recent years have become even more pronounced. In the largest Swiss brand perception study, Swiss consumers are even more in favour of digital products and services, sustainable products and labels, and alternative forms of nutrition.
The study, commissioned by Havas Switzerland, was conducted by intervista in the first two weeks of February 2021. More than 4,500 consumers were surveyed about 489 brands and labels. For 10 years now, the Havas Brand Predictor has been measuring the perception of brands in terms of their dynamics, the trust placed in them and brand trends. These parameters are indicators for the current attractiveness of brands as well as for future preferences and purchase intentions of consumers.