Companies often want to have products and services tested by volunteers. The focus here is on various questions, for example: Does the product look good on the outside? Are the size, shape and weight right? Is it easy to handle? How easy is it to use? In the case of food: Does it taste good?
Such tests can be done in the product development phase (e.g. testing prototypes at different stages of development), just before the launch of a new product or to improve established products. The two most common variants of such tests are to have them done in a test studio or at home (or at work).
The advantage of an Inhome Usage Test, often abbreviated to IHUT, is that the test persons can test the product in their natural environment and, if necessary, at the appropriate time. Thus, for the installation test of a new set-top box, there is no need to set up a living room wall with a TV in the studio, nor is it necessary to get the test persons to taste a breakfast product in the late afternoon. This decisive advantage of being able to conduct authentic tests is offset by the disadvantage of not having direct control over the test situation in many cases (exceptions are participatory observations in which the test persons are visited).
In order to nevertheless collect meaningful data, a whole series of aspects must therefore be taken into account in IHUTs, which are decisive for the quality of the results: