Login survey portal

Evaluate customer behavior: Online diaries

Exploring context of life and use and understanding target groups

If you want to observe a target group over a longer period of time, whether to learn about general or topic-specific attitudes and behaviour, a diary study is ideal. For this, we use versatile and customised question and task formats. In addition to the possibility of keeping a diary of the behaviours of interest over several weeks, participants can upload photos or videos, answer integrated questions and write short essays on relevant topics. In addition, participants can also be given concrete tasks to work on. These tasks can also trigger scenarios that rarely occur spontaneously, e.g. a contract conclusion or a cancellation. If one wants to approach the customer experience in mobile contexts, a scavenger hunt is recommended as a supplementary module in which tasks build on each other and their processing takes place sequentially. This is ideal for surveying along the customer journey or for customer journey mapping. For appropriate target groups, e.g. less internet-savvy sections of the population such as senior citizens, we are also happy to conduct offline diary studies. In these cases, the respondents can participate by paper and pencil.

Diary studies are particularly suitable...


for questions concerning the life context, habits and everyday behaviour of consumers


for questions concerning product innovation and further development, i.e. in the context of (in-home) product test


for questions that require a longer monitoring of consumers, because critical moments and moments of interest only occur over a longer period of time


in target group analyses and as a basis for the development of personas


as part of projects in the field of customer experience design

Patricia Lueer intervista
Patricia Lüer
Do you have a question?

Get in touch with me. Feel free to call me or send me an e-mail message. I look forward to the dialogue with you!