Coincidentally, a good friend from my student days was in charge of market research at SBB at the time. Of course, they also talked about the customer panel over a glass of wine in the evening. She said that something like that would probably make a lot of sense for SBB – and so the idea of a joint panel was born.
And then we were faced with a ridiculous-sounding but real problem – what should the baby be called? Even before SBB was on board, we didn’t really want to brand the panel as a Swisscom panel, but rather make it something more “neutral”. So we brainstormed coffee break after coffee break in our café at Swisscom, unfortunately (or thank God) I have forgotten the many discarded ideas. “Allegra” was a favourite for a short time – but then we thought it sounded too much like a women’s magazine. At some point, the rather conservative but appropriate name “intervista” came up. It works well in all languages (that was our goal), the URL www.intervista.ch was still free, so: Go for it!