Involve Customers in Product Development

In general, a firm’s employees, i.e. experts, develop a product or service. Is this the way to get the best ideas? To some extent, certainly. Often, however, it is also important to take into account the customer perspective from the very beginning. Co-creation approaches go down this route and involve customers in product development and improvement. In workshops or web-based forums, a company's customers or other interested persons exchange their ideas and thus work together on new developments and improvements.

Would you also like to develop products and services with your customers? We offer you our online co-creation platform cXplore for this very purpose. Alongside classic online questionnaires and online whiteboards for creative design of prototypes, blogs can be used, where participants present their product ideas to one another, discuss them and mutually evaluate them.